These are troubling times indeed. Most of us are re-evaluating our spending on everything from drive-through coffee to movie tickets. And as companies fail, we may wonder which organizations in our society are solid; which are doing the most good. How can we make the smartest choice for our dollar?

These are troubling times indeed. Most of us are re-evaluating our spending on everything from drive-through coffee to movie tickets. And as companies fail, we may wonder which organizations in our society are solid; which are doing the most good. How can we make the smartest choice for our dollar?

Non-profits rely mostly on public donations to operate. Some receive funds through the government, but we all know how that spending is going. Charities are trying desperately to keep their heads above water to serve those who depend on them.

That's why Columbus Parent Magazine and Kroger have teamed up to support children's charities in our area. You'd be hard pressed to find a company in central Ohio that does more for the community than Kroger. In times of need, they have given. And from my own non-profit background I can tell you with certainty, Kroger cares.

So, how does this new partnership work? Columbus Parent has moved out of Kroger's free bins and over to the checkout lanes. For one dollar an issue, you get the parenting information you have always relied on and trusted, and the entire purchase price goes to a children's charity. As a thank you, Kroger has generously placed high-value coupons inside each issue, giving you back more than the price of the magazine.

The first organization to benefit from this partnership is Easter Seals Central and Southeast Ohio. Take a moment to learn more about Easter Seals in this month's issue. We want you to know exactly where your hard-earned money is going.

We will continue to place free issues of our magazine in libraries, schools and childcare centers, but hope you will join us in supporting local kids in need by buying your issue at Kroger. Tell your friends and family, too.

One dollar can make a difference in a child's life.