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According to The Web Pages feature in the print edition of Lucky Magazine, former marketing analyst Geri Hirsch started the site out of office ennui -- and turned it into a compelling daily read on forward-thinking fashion, all with an L.A. hipster bent.

Hirsch doesn't just muse on the subject. She documents her own outfits on the site. Here's where she finds her ideas.

"I love the inspiration-board approach of design blogs and, and for shopping fixes, I'm a fan of the offbeat picks at and"

"I've always got at least one real-girl style crush, and right now it's Hanneli Mustaparta at," Hirsch said. "She's a model who also takes amazing pictures."

Hirsch's "guilty pleasure is for cool gadgets, architecture, and Kanye West's latest shoe obsessions."

Lucky also featured; the website of the husband-and-wife-owned Vancouver boutique Lark. The venue has been setting the bar for shopping on Canada's western shore and now offers its arty mix of Yoshi Kondo trenches and Zeha Berlin oxfords, along with their house collection of simple linen scarves.

Still want more? Like a high-tech, grown-up version of paper dolls, lets you style (and re-stryle) a model using a wardrobe of pieces that are almost all available online. It begs only one question: Why did this innovation take so long?

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