Time Warner Cable's Mid-Ohio Division is launching a Wouldn't It Be Cool If… contest that gets more youth thinking about science and math in a fun, innovative way through a competition, with finalists pitching their ideas to will.i.am of the Black Eyed Peas.

For the contest, students (ages 10 to 15) are asked to dream up a cool idea that would make their life, community or even the world more awesome, and then to think about how science and math could help bring those ideas to life.

To kick off the contest, Time Warner Cable will host an event tomorrow, Wed., Feb. 22 from 3:30-5:30 p.m. at theCenter for Creativity at the Columbus Museum of Art. Students will go into break-out sessions, led by facilitators/mentors representing The PAST Foundation, Tech Corps, Columbus Museum of Art and the National Society of Black Engineers, who will help them flesh out ideas and work on solutions to submit to the contest.

Eligible youth have from Feb. 21, 2012, until March 28, 2012, to submit their ideas at www.wouldntitbecoolif.com. Once submitted and evaluated, finalists will get to pitch their ideas to will.i.am and other science leaders in person at the annual FIRST Robotics Championshipthis April in St. Louis. Finally, one winner will be selected to receive the ultimate prize - the opportunity to collaborate with leading innovation firm, Fahrenheit 212, which will kick off a development process that culminates in their idea being brought to life. The national winner and the development of the idea will also be featured in an episode of Time Warner Cable's It Ain't Rocket Science.