Annual event features Fitz and the Tantrums, food and children's activities.

Think about a typical fundraiser and you likely envision a black-tie, adults-only indoor affair with soft music playing in the background. Unless, that is, you’re talking about the A&F Challenge, which invites families to get in on the action with rock concerts and a large children’s area.

The 18th annual event takes place 5-11 p.m. Sept. 7 at Abercrombie & Fitch headquarters, 6301 Fitch Path, New Albany. For the third year, the A&F Challenge will benefit the SeriousFun Children’s Network, a nonprofit founded by actor Paul Newman that helps send sick kids to camp. According to event organizers, the event is the world’s largest fundraiser for SeriousFun, whose closest local camp is Flying Horse Farms in Mount Gilead.

This year’s main-stage musical lineup features Fitz and the Tantrums, Judah & the Lion, Betty Who and Van William, plus regional and local acts on an acoustic stage. The ticket price includes the concerts as well as food and drinks, a 5K fun run and activities. A Camp Fitch area for kids offers archery, a bounce house, climbing wall, T-shirt making, zip lines and more.

Tickets are $75 adults, $25 children ages 3-18, free for ages 2 and younger. Since it started in 2001, the event has raised more than $16 million for charity. Last year, the event raised more than $3 million and drew more than 4,000 attendees. This year, organizers aim to raise $3.5 million.

For more information and to buy tickets, go to