The chain's new prototype at Easton features work from local children.
Six Central Ohio students earned the honor of having their artwork featured in the abercrombie kids store at Easton. All were winners of a contest organized by the nonprofit National School Art Collective and sponsored by Abercrombie & Fitch that recognizes “exemplary student achievement in visual art,” according to the NSAC.
The students and their schools are:Mackenzie Andres, Smith Elementary, Delaware City School District Nora Beck, Olde Sawmill Elementary, Dublin City School District Sullivan Brown, Scottish Corners Elementary, Dublin City School District Macy Harvey, Ervin Carlisle Elementary, Delaware City School District Mason Peirano, Sycamore Creek Elementary, Pickerington Local School District Jesse Speakman, Westfall Middle School, Westfall Local School District
Any Central Ohio student in grades 1-6 who attends public, private or home school was invited to participate. The only conditions posed to the young artists were to follow the theme “Explore the Great Outdoors in Central Ohio,” to include the colors blue and green, and to make their work fit within an 8-inch-by-10-inch space.
The new abercrombie kids at Easton, a prototype design focused on outdoor adventure, opened in November with features such as Wi-Fi and activities for children to do while they wait. “The new store design is very much focused around kids,” senior vice president of marketing Carey Krug wrote in an email. “The art wall is a way of making the experience personal and reflective of the customer.
“When we were designing the new space, we wanted the store to have thoughtful amenities and features for both parents and kids while they shop.”
Art contest entrants were judged on their commitment to the contest theme, their artistic ability and the uniqueness and creativity of the work. The six winners —one per grade— received a $250 gift card and a preview of the new store before its public opening. They were chosen from 300 entries.
The six framed artworks will remain on display indefinitely, on the wall behind the main checkout area, Krug says. The initiative is part of a broader companywide effort to reach out to the community. Since 2017, 50 student artists have had their work displayed in seven new abercrombie kids stores across the country.